1. Introduction
At P&P SMILE LTD, we take the privacy and confidentiality of your personal information seriously. This Privacy Policy explains what personal data we collect when you visit our website, send enquiries, or contact our practice, how we use that information, and your statutory rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Minimisation Principle
Our website is intentionally designed to minimise unnecessary data collection. We do not operate behavioural advertising pixels, third-party marketing trackers, or commercial profiling scripts on this website.
3. Information We Collect
We may collect and process the following information when you interact with us:
- Direct Contact Enquiries: When you complete our contact form, send an email to ppsmilel011@gmail.com, or call us at +44 7882 780289, we collect your name, email address, telephone number, and the text of your message.
- Service Preference: The general category of dental care you select in the contact form (e.g. check-up, hygiene, restorative).
- Technical Access Logs: Standard server logs generated by web hosting infrastructure (such as IP address, browser type, and access timestamp) necessary for security monitoring and server stability.
4. Special Category / Medical Data Notice
We specifically advise website visitors not to submit sensitive personal health histories or medical diagnoses through the website contact form. Detailed medical and dental histories are collected securely in-person during your clinical appointment in compliance with clinical confidentiality regulations.
5. How We Use Your Information
We use the personal information you supply strictly to:
- Respond to your enquiries and answer questions about our dental services;
- Coordinate and arrange practice appointment bookings;
- Fulfil our legal and regulatory record-keeping obligations as a UK private limited company.
6. Lawful Basis for Processing
Under the UK GDPR, our lawful bases for processing your data include:
- Consent / Legitimate Interests: To respond effectively to initial communication requests initiated by you.
- Contractual Steps: Taking necessary steps at your request prior to entering into a clinical patient relationship.
- Legal Obligation: Complying with applicable UK statutory, administrative, or accounting requirements.
7. Cookies and Tracking Technologies
This website does not deploy third-party advertising cookies, social media tracking pixels, or intrusive behavioural profiling tools. Any cookies utilised are strictly essential for core technical site operation and performance.
8. Data Retention & Security
We maintain appropriate technical and organisational security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction.
Enquiry correspondence is retained only as long as necessary to address your request or as required by applicable UK record-keeping regulations, after which it is securely deleted.
9. Third-Party Sharing
We do not sell, rent, or trade your personal information to third parties for marketing purposes. Data is only shared with essential infrastructure providers (such as secure email hosting) necessary to deliver our communications.
10. Your Statutory Rights
Under UK data protection legislation, you have the following rights regarding your personal data:
- Right of Access: Request a copy of the personal information we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request the deletion of your personal data where retention is no longer necessary.
- Right to Restriction: Request restriction of processing in specific circumstances.
- Right to Object: Object to processing based on legitimate interests.
To exercise any of these rights, please contact us at ppsmilel011@gmail.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled improperly.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect operational or regulatory changes. The latest version will always be published on this page with the updated revision date.